It means "intentional misspelling." Interpretation is left as an exercise for the reader. It may help to know that I have a degree in Rhetoric, which is essentially a license to play with language.
A friend just pointed out to me that one can look up one's name in the Urban Dictionary. I thought the results for my nickname were particularly hilarious. I quite like:
2. v. as 'chard something up'. To, by error or misfortune, destroy iredeemably a situation that might otherwise have been promising or a suitestormme (see suitestormme).