Just found a link to this over at Pharyngula. It's a hoot for science geeks.
We're headed off diving tomorrow, so I likely won't post for a bit. Lots of back-dated posting when I get back, as usual. Cheers!
It means "intentional misspelling." Interpretation is left as an exercise for the reader. It may help to know that I have a degree in Rhetoric, which is essentially a license to play with language.