Americans like their toilet tissue soft: exotic confections that are silken, thick and hot-air-fluffed..I realize that soft, fluffy toilet paper is nice, but it is definitely a luxury, and one I decided long ago I couldn't justify. There are certainly purposes for which cutting down trees is justifiable. Wiping my tush is not one of them.
But fluffiness comes at a price: millions of trees harvested in North America and in Latin American countries, including some percentage of trees from rare old-growth forests in Canada
As usual, your mileage may vary, but the statistics cited in the article are quite dramatic.
By the way, I'm very pleased to see that Costco now stocks recycled T.P. in addition to the super-ultra-fluffed stuff. That's a step.