I don't watch all that much TV, but during a baseball game today, I caught this, which I thought was both very clever in general, and very good at using the local backdrops (San Francisco).
Almost makes we want to drink a Pepsi. Almost.
It means "intentional misspelling." Interpretation is left as an exercise for the reader. It may help to know that I have a degree in Rhetoric, which is essentially a license to play with language.