Tuesday, March 20, 2007

Name That Ballpark

Baseball season is in the offing, which means it's time for my mind to wander to important subjects, such as the naming of ballparks.

I saw this encouraging news today:
The Rangers are changing the name of their ballpark from "Ameriquest Field" (Ameriquest is a mortgage company) to yet another corporate moniker. ..."Rangers Ballpark in Arlington." It's the first case I can remember from this callow age of ubiquitous corporate sponsorship that a stadium has been renamed in the right direction.
It seems positive, but my guess is they just haven't found The Right Company willing to shell out the bucks yet. My money is on someone stepping forward to pay for the rights.

Interestingly, this is the second ballpark in Texas to be renamed because of the embarrassment of having a scandalous (and/or bankrupt) sponsor. The Houston Astros changed the name of Enron Field to Minute Maid Park after the Enron implosion.

It's nice to be writing about stuff that really matters again!

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